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Canva recently reminded the creative industry in an impressive way how effective out-of-home (OOH) advertising can still be, and did so in what is probably the most typical Canva way: with humor, strong visual appeal and a wink to all the designers out there. In collaboration with their new creative agency Stink Studios, Canva launched a playful poster campaign at London's Waterloo station. All 14 advertising spaces were transformed into oversized, real-life versions of cla

Social media management has become a critical part of how brands, influencers, and organizations connect with their audiences. With the rise of artificial intelligence (AI), many have turned to automated tools to handle content creation, scheduling, and even engagement. While AI offers impressive capabilities, relying on it alone can lead to missed opportunities and challenges that affect the quality and authenticity of social media presence. This post explores why AI by itse

When it comes to growing your business in today’s digital world, you might think global reach is the ultimate goal. But here’s a little secret: local online marketing can be your golden ticket to success. It’s not just about being seen by everyone; it’s about being seen by the right people those in your community who are ready to engage, buy, and become loyal customers. Let’s dive into how you can harness the power of local marketing to build a strong, authentic online pres